Sports Economics
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The Collapse of Badger Football Is Not a Football Story
It is a budget story. WI competes in markets with a budget model built for a slower world. The state effectively constrains what the university can charge and directly limits what it…
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NIL and Badger Football’s Decline
Wisconsin football posted back-to-back losing seasons (5-7, 4-8) for the first time since 1991-92. We trace the collapse to the NIL era’s structural transformation — and the economic effects are already emerging…
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The Economic Impact of Badger Football’s Declining Performance
UW-Madison’s Badger Football program serves as a critical revenue engine for the Athletics Department, generating roughly $60 million in annual profits. Yet, its on-field performance has declined sharply.