NIL and Badger Football’s Decline
4.17.26 Wisconsin football posted back-to-back losing seasons (5-7, 4-8) for the first time since 1991-92. We trace the collapse to the NIL era's structural transformation — and the economic effects are already emerging in Dane County.
Economic Impact of Exact Sciences on Dane County and WI
3.19.26 Exact Sciences’ relocation to Madison has driven a total economic impact of ~20,650 jobs and $6-7 billion in added GDP for Wisconsin — roughly 1.7-2% of the entire state economy. Released just ahead of the Abbott acquisition.
Three-Year (90-Credit) Bachelor’s Degrees at UW
3.12.26 College functions as both investment and consumption good. The report evaluates why 90-credit pathways deliver strong returns while respecting families who prioritize earnings over full residential experience.
Degrees of Deception: UW-Madison Leads Where Earnings Matter Most
2.6.26 A recent report shows that UW-Madison graduates have the fourth highest median earnings among all postsecondary institutions in Wisconsin, behind Milwaukee School of Engineering (MSOE), Marquette University and Bellin College.
The Economic Impact of Badger Football’s Declining Performance
10.24.25. Badger Football has historically been a cornerstone of the University of Wisconsin-Madison Athletics Department, yielding about $60 million in annual profits. The 2025 season is on track to be the program’s worst this century, marked by shutout losses and failures against ranked opponents, signaling a deepening crisis.
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